A firm built around one number
Acquisition performing. The site underbuilt. Impressions rising, revenue flat. Nobody accountable for the distance between.
So we built a performance marketing firm that takes that distance as its whole job.
Abhishek Mago
Founder & CEOAbhi is a founder, entrepreneur and industry thought leader with 24+ years of pioneering, building and scaling consumer businesses across global markets. He has created new categories in travel, premium lifestyle and fitness — taking brands from zero to scale and architecting revenue engines that have consistently delivered breakout growth across every venture he has led.
A recognized expert in commercial strategy, category creation and go-to-market innovation, Abhi has operated across India, the United States, the Middle East, South Africa, Nigeria, Morocco and Ghana, bringing a rare combination of founder-grade conviction and operator-grade discipline to every business he builds.
- Executive MBA, Strategic Management — Indian Institute of Management Kozhikode, 2023
- B.E. Mechanical Engineering — University of Madras, 2002
- Google Digital Insider, via the Indian School of Business
- Chair of the Stevie Awards jury for Marketing & Innovation in Brand, 2024–2026
- Guest lecturer, Management Development Institute Gurgaon
- Member, CMO Assembly
Senior people, small teams, no handoffs
Large agencies solve for utilisation. The person who wins the work is rarely the person who does it.
Small senior teams, built around the engagement. The founder is on every one. Nobody is learning on your account.
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One team across both sides of the click.
Media buyers and page builders in the same room, on the same number.
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Delivery capacity without the layers.
Design, engineering and analytics drawn on when needed, not staffed and billed regardless.
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Fixed scope, named deliverable.
Quoted to an outcome before it starts. Hourly billing rewards the wrong thing.
The disciplines behind the work
Two halves of one problem. Most firms hold one column.
Marketing
- Audience and media strategy — search, paid social, DSP, affiliate, lifecycle
- Campaign architecture that isolates performance — structure, segmentation, value-based bidding
- Measurement engineering — tag management, event design, server-side tagging, conversion APIs, attribution
- Creative testing judged on site outcomes, not platform engagement
- Incrementality testing and holdout design
- Retention and lifecycle — segmentation, repeat purchase, win-back, deliverability
- Partner and affiliate programmes — design, recruitment, commissions, fraud control
- Organic and AI visibility — citable, not just rankable
Product
- User research, funnel mapping, session analysis
- Conversion-led interface design — hierarchy, message match, friction, trust
- Structured experimentation — hypothesis, sample sizing, governance, honest read-outs
- Interface, interaction and design systems
- Front-end engineering — Core Web Vitals, mobile-first, WCAG AA
- Platform and CMS architecture, headless and conventional
- Checkout, booking and form engineering
- Product-side analytics, so behaviour and revenue read together
One team runs both columns. That is the entire proposition.
Four commitments
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01We measure before we change anything.
The first finding is usually that the tracking is wrong. Every decision made from it was too.
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02We publish what did not work.
Every case study and every report carries a losses section.
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03We report in plain language.
One page, one number, no translation needed.
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04We say where our money comes from.
Fees, markups and media sourcing, stated in the contract.
Start with an audit
Two weeks for the channels, three for the whole path. Fixed scope, and the findings are yours either way.